SEO Services - Now what can this mean for your business?

The earliest roots of SEO services can be traced back to the 1960’s where Gerald Salton’s team at Harvard and Cornell Universities crafted an informational retrieval system called SMART. An improved system and some say the forerunner to today’s search engines, ‘ARCHIE’ was created in 1990. Archie’s Query methodology, incorporated a script and regular expression matcher which combined with a database enabled searchers to view these catalogued web filenames.


Some of the search engines that have tried since Archie, e.g. Lycos, Looksmart, Inktomi, Aliweb etc… have either been merged into bigger organisations or have simply disappeared. Google is still and has been, the main player in the search engine arena since its inception in 1998 - however Microsoft are now taking this seriously with the advent of the purchase of Yahoo and their new Bing service.


Big G continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . As a consequence, companies realised that being on the first page of the biggest search engines meant more people accessing their website which in turn means more sales of the products and services that were being offered.


Good SEO means website presence and good Website Marketing means more sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. Today, more and more people are using the search engines results to help guide their decisions, the website style important but how it is used,how it communicates,and calls to action, are central to sales in organisations.


So what do you do when a user gets to your website?


Well the main goal, generally, is to get the user to acquire some of your goods or services , take a moment to think about the rules that apply to you when you purchase something in a retail outlet.
The outlet generally:


a) Show their wares


b) Make it easy for you to get info on them (ask an assistant / maybe compare options)


c) Makes it clear and easy to buy them (POS / credit cards /cash etc…).



Similarly these same rules apply with a website. Examples of this are specials deals and impulsive buys at the checkout.


The key is to make it easy and simple for the user, without bells and whistles (unless you are in this trade!) – KISS works!.


SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.



Having SEO services Now engaged as your partner helps your Google page one experience